Feb 27, 2024
From personal experience to a company with a mission
In February 2024, Pons Caroli s.r.o. was founded in Prague — a boutique consultancy bridging strategy, aesthetics, and technology. The company emerged from the professional and personal journey of Natalia Yakunina, a mathematician by training and marketing executive with over twenty years of experience in the IT and creative industries.
After emigrating and becoming a mother, Natalia went through a profound transformation.
Her corporate background taught her structure and efficiency, but life revealed the fragility of human stability — financial dependence, social vulnerability, and the need for self-reliance.
These experiences inspired the idea of a more human form of consulting — one where strategy becomes not a tool of control, but a way to restore inner balance and resilience.
I’ve seen how easily people can lose their sense of stability — and how vital it is to rebuild it from within.
My mission is to help individuals and businesses regain confidence through clarity, awareness, and a sense of order.
To me, strategy and beauty are two expressions of the same harmony,
— says Natalia Yakunina, founder of Pons Caroli s.r.o.
Mission
To create strategic solutions that bring stability — economic, cultural, and human.
Pons Caroli helps clients design brands, teams, and systems where logic and intuition, structure and creativity coexist in balance.
Core Values
Awareness
Understanding the deeper reasons behind every action and decision — seeing systems, not fragments.
Aesthetics as Order
Beauty and structure are not opposites of efficiency; they make it human. Aesthetics here is not decoration — it’s the discipline of harmony.
Responsibility
Growth built on transparency, respect, and long-term thinking. Ethics and financial clarity as integral parts of strategic design.
Freedom
Economic, intellectual, and creative independence — the foundation of sustainable growth.